Mobile App Marketing - A Growing Trend
Mobile apps marketing is the new kid on the block. It is the medium and plan that all companies and entrepreneurs want (and should) get a bit of. The modern society is quickly evolving, technological advancement is hanging from the next waiting for the latest breakthrough. And the public? Fickle as constantly, jumping from one novelty into another. The planet has seen two major generations in advertising - the conventional and the internet. As a matter fact, mobile phones topped the earnings of pretty much every other digital device - and there is no indication of it slowing down any time soon. Click here for more read
The cellular subscribers in China alone top the number of U.S. inhabitants with 1.01 billion at the end of April 2012. In India, 10 million phones are purchased monthly using a predicted total of 900 million mobile subscribers by 2014. Angry Birds took the world by storm and angry protests from 1 nation to another stormed the planet in 2011. There is an obvious dramatic shift in the way the cellular phone went beyond an easy tool for communicating - changing the way we entertain, understand and economically evolve.
A hybrid of advertising and direct advertising, mobile app marketing employs a plethora of strategies and tools like mobile sites, cellular banner ads, and SMS marketing. Fundamentally, cellular apps marketing is a reflection of what a mobile phone is now - a convergence of telephone, email and the internet
Why Go Mobile
Your customers are already on cellular. Are you?
It goes without mentioning that since the society are shifting to mobile dependence with almost everything nowadays - bookings, payments, social networking, local searches - using internet mobile presence will greatly benefit your company. Wider reach equals to greater gain.
The mobile internet platform is steadily gaining ground. More and more people turn to their own mobile devices not only for advice but for entertainment as well. Given this reality, it is expected that advertising services and products will flourish. Billions of people have access to cellular phones, a high percentage of that are internet enabled.
1. Better and simpler access to consumers. After all, just about everyone owns and uses a mobile phone. As easy as building your cellular website, optimizing it and luring visitors in - bam, that is mobile apps marketing for you. No hassles of selecting the right website such as in billboards, determining the suitable time slot when most viewers are tuning in, or even carefully selecting and evaluating a venue for a product exhibit.
2. Enhanced potential customer reach at relatively lower price. Exorbitant amount of money are spent broadly by firms in setting up billboards or TV slots just to reach their market - and that is even for a limited time. With cellular marketplace, not only does it involve a lesser initial setup and maintenance price, but your online presence is ensured 24/7 with no incremental price such personnel salary or electricity.
3. Product and service information dissemination. With a cellular website, your business is accessible to nearly anyone with internet access in their phone. With easier access to information, it goes without saying that there will be an increase in prospective customers - and even assembles patronage. Mobiletechnology affords user to go online anytime they want to, which is why if your business is online, there's a higher percentage that people will locate your business, particularly if proper optimization of your mobile site is employed.
4. Easy to talk about. Picture this, Mr. X finds your business, sends connection via phone email, text or telling the person next to him. The man or woman who has obtained the advice primarily has the capacity to talk about it to a number of possible clients.
Elements of Mobile Apps Advertising Campaign
In order to keep ahead in the game, businesses should start looking into tinkering with cellular Apps marketing as it can help expand (and maintain) that the reach of their own market.
Quick and concentrated content delivery. Consumers who access their mobile are often on the move - while waiting in a lineup or the bus even - affording them sufficient time for a quick surf or snippets of their content. This is why in making your content, garbage the unnecessary and proceed right to the stage. Make it clear, concise and creative.
Take a more personal approach. Mobile devices go where the owner is. Some claim that that their devices are surgically attached to them and could collide down with its absence. But in cellular Applications marketing, businesses must ensure that their contents are compelling messages which will appeal to their own market.
Promotions and sales. Mobile Apps marketing also features sending relevant marketing messages to opted-in customers. Mobile messaging has a high response rate because you're reaching your intended audience. You can tease your clients with promotions or educate them about mobile discounts on certain products should they see your shop.
Good shopping experience. Firms attempt to come up with methods to please their clients, make them enjoy their own experience in their shop in order to wind up with regular patrons. In cellular Apps promotion, you can achieve this as well with the support of various apps designed to improve online shopping experience. Examples of which include the tap to tap and call into email applications that give consumers the easy access of reaching the provider. This, incidentally, is proven to boost conversion rates.
Diverse platform. Refrain from becoming monogamous. Use the different platforms available today as they can do help answer the various needs of the mobile user. Attempt to attain your market with mobile social, video, and text message. Business owners have been kept on their feet with the continuous technological evolvement. Really the mobile apps revolution is here and is not going away any time soon. In the end, it boils down to what you consider is your best move for your business - which is definitely developing a mobile presence.
